If you build it, they will come... Part 1

Your Website.

Not without some nurturing and attention! If you build, no one may know about it so how can they come? What is your web strategy? What is its purpose? What will it take to get them to come. You want to determine this, before you plan your Search Engine Optimization project.

Yes, you hear a great deal about Search Engine Optimization or SEO. It is important, but there is no need for EVERYONE to come. You are looking for serious, not curious. Right? Those who are seriously interested in your product or service. Window shoppers are good - but more like a long term branding strategy... a future customer.

But, how do we get them to come? Who do you want to come? Yes, Search Engine Optimization - the S E O! There are several components and factors that help you increase your search engine rankings. One of the primary elements is "Keyword Density".

What does Keyword Density mean and what do I do? In a nutshell, Keyword Density is the percent that your chosen keywords make up the test on your website. So, you want a minimum of five percent and no more than fifteen percent, of all the words/phrases on your site to consist of your specific keyword or phrase.

Some quick tips on Keyword Density:

1. Home Page - Home page introduces your keywords.
2. Landing Pages - Primary page(s) for keyword(s).
   
   • For example, if your company has three major service lines like Guitars, Music, and Concerts you would have a page for each one. As mentioned, your home page introduces these keywords, and then each service or product offering concentrates on their respective keywords.
3. Each landing page should comprise of approximately 10 - 15% keywords.
   
4. Keywords MUST be in the following tags:
   
   • Meta Tag - Title
     
   • Meta Tag - Keywords
   • H1 and H2 Tags
     
   • ALT Image Tags
5. Bold your Keywords/Phrases within your Body Text
   

The navigation structure, tags and bolding effects are identified and indexed by the web crawlers. These have leverage when being indexed. Use them to help your keyword density.

For more information about this Web Design Connecticut company, contact our offices at http://www.promotionalchannels.com.

Next Blog Topic: Choosing Keywords and/or Phrases.