Your Website.
Make the Technical Structure of Your Website Web Crawler Friendly For Good SEO.
In Part I we discussed Keyword Density, but the technical make up and structure are also important. You see, web crawlers can not read certain types of technical content and you want to make sure that if you are using any of these technologies that alternatives for are put in place so that web crawlers can read and index your content.
Make the Technical Structure of Your Website Web Crawler Friendly For Good SEO.
In Part I we discussed Keyword Density, but the technical make up and structure are also important. You see, web crawlers can not read certain types of technical content and you want to make sure that if you are using any of these technologies that alternatives for are put in place so that web crawlers can read and index your content.
- Flash. It can look great, be dynamic and quite eye-catching. But, whose eyes will it be catching if no one is able to find it? See, web crawlers can't read Flash content. Only use Flash when there is a text version of the Flash content available on your site.
- Frames. Content within a frame is generally stored elsewhere and therefore, is not available for a web crawler to index it. Only use frames if you do not want the content within the frames to be searchable.
- Java (or AJAX) Menus. Again, web crawlers to read or execute JavaScript code and will therefore, not be able to index it via the menu structure. If you use JacaScript, be sure that there is an alternative method for communicating this text to the search engines.
- Dynamic URLs. Some websites have pages that query and provide the visitor with a list of results. Each time this a results page is displayed a new (or dynamic) URL for the website is displayed. This again creates a problem for those search engines to know where to locate content changes and updates. Note, there are ways to make search result pages SEO friendly.
- Images in Place of Text. Be sure that words that are important for searching on are in text format on your site and not an image. However, when you do use images include these important keywords in the ALT tags.
Note, that Flash, images and other technologies mentioned can be used. But in order for the search engines to find these for indexing and weighing, you must also have this information in text format.
Diane Wishart
Promotional Channels
A CT Web Design and Marketing Outsourcing Company
http://www.promotionalchannels.com/
0 comments:
Post a Comment